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Digital Sales. Emotions. Affective Computing. AI. Decision Making.

This is very nice work from one of my master students, Lars Stoll, about

How Artificial Intelligence understands human emotions and use them for decision making

Have fun reading it.


Think about it: How often do we start a conversation on a normal day? Yes, you are right, very often. We are talking with family members, friends, colleagues, or some business partners at our job. Furthermore, we use our smartphone to text through different messengers like WhatsApp or Facebook. Mostly the conversations start in the same way “Hello, how are you feeling today?”. For us as a human it is very easy to give an answer to this. According to our mood we answer, “I’m so happy today, the sun is shining” or “I’m so sad, I had a bad day” for example.1 That is the field of emotional intelligence. The term describes the ability to capture own feelings and those of other people, to classify them correctly and then derive actions from them. Emotional Intelligence is a competence which we need always when we are in a talk or discussion. Therefore, it is necessary for us humans to evolve this skill day by day. The great advantage is that we have the prerequisites from the ground up to recognize on feelings.2 In our modern world today, machines are getting smarter and smarter and with the help of artificial intelligence they can act and learn in a nearly same way than humans. The AI landscape includes different technologies such as machine learning and deep learning. In the near future our cars will be driving us autonomous around the world. 3 Today we are able to talk with our car through an intelligent voice assistance. We can give commands or ask about the weather. However, has your car ever asked you how you are doing or responded to your feelings? I think not. Exactly that is the point where modern machines or robots reach their limits. The emotional intelligence is the core element of the research field “Affective Computing”. The aim is to develop systems that can automatically recognize human emotions and affects to use this information to improve provided services. In this paper we will deeply look into the topic of Affective Computing and discuss how we will use it in our near future. Or are there already techniques that use Affective Computing? Moreover, we will see how this topic correlates with Artificial Intelligence and how we can use it to make correct decisions.

For more, pls. download here:

Affective Computing_LarsStoll_Digital Transformation
PDF herunterladen • 192KB

Stay curious.


Alexander Grohmann

*Thank you, Lars, for your kind permission to share!



Professor an der Hochschule in Aalen​. Digitalisierung, Transformation, Digitaler Vertrieb, Digital Business, Technologies Alexander übersetzt Digitalisierung von der Wissenschaft in die Business-Praxis.

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